Pre-launch
Placeholder name "hbingo" while designing the brand.
A Figma mockup of the bingo lobby and games was created to help visualize the user experience early on.
Lobby Rooms - Logged in
Bingo Sessions
Bingo Ticket Purchase section
Winning pop up Bingo session
-Jackpot
-Player
-Others
Bingo Room Tiles
Official Launch
Banners & Templates
Competing with hundreds of other Bingo sites for the same market share, how can we make sure we stand out from the crowd?
We ensure our brand imagery communicates the 3 Fs of Heart Bingo: Fantastic, Feel Good and Familiar.
Image Strategy
Figma Templating
A Figma template guide to help any new team members or current members stay up to date with any potential changes made to the image strategy or template itself.
Figma library was built to maintain visual consistency / quick access to necessary assets and support a fast paced workflow without losing design quality
Banner Style
We used lifestyle images to make the brand feel more real and relatable, bringing in more energy and emotion. This matched Heart Bingo’s values Fun, Familiar, and Fantastic.
Olly Murs, as our brand ambassador, helped bring it all to life. He led our big giveaways and outdoor ads, adding a friendly, upbeat vibe that made the brand even more welcoming.
The strategic use of red and white helped highlight exclusive content and ensured strong visual impact across OOH placements.
The brand’s visual approach evolved by moving away from model imagery in favor of a cleaner, more streamlined design that uses logos and naming conventions. This shift aimed to enhance clarity for the customer, driving stronger engagement and reinforcing brand recognition.
Social Media
Instagram 4:5
Emailers
We explored a few email design ideas, each with a different take on the brand.
Mocked up in Figma - Built in Beefree
Appstore
iPad Appstore look and feel - background kept to the OOH image style
Heart Bingo Blog (SEO)
in situ
Videos
Eye of Horus - Appstore
Heart Make Me A Millionaire - Appstore
OOH - Win A Mini - Winner
Social Stories - Spin The Wheel
Which Bingo Nominations / Winners
Social Media Engagement - Games
Olly Murs & Pandora Christie - Q & A
Social Media Engagement - Quiz
Heart Bingo Megaways - Designed the game's UI
WhichBingo Awards 2023
Potential brand ambassadors was built around the three Fs: Fun, Fantastic, and Familiar. While it held promise, the idea was ultimately scrapped
Meet the Heartie Dozen
Using Midjourney versions: V5-V5.2
Out Of Home (OOH)
January 2025 Campaign
Copy created in 3D with CINEMA 4D
Background created with Midjourney (AI)
2025 New Year Campaign
Created using Midjourney & Photoshop
Templated in Figma
An example of one of the initial concepts for this campaign
Disco ball made in Midjourney AI
Main copy built in 3D CINEMA 4D
Win A Mini Campaign - Giveaway
